Facebook has become one of the most visited website on the internet. Every business needs a Facebook page to promote their services and products nowadays. You can create a fan or business page to promote albums, movies, products, books, blogs, or just about anything. This fan page is also useful to share updates to every fan. Read further to discover step by step guide to get more Facebook fans.

Before you gain fans, you need to have a fan page. You can start creating a fan page by using the Create a Page for My Business link. Choose Official Page. Click the box when you are asked if you are the official representative for your page to be able to represent your business. You need to choose the name for your page carefully since you cannot change it later on.

You need to attract people who visit your fan page through your short bio and profile pictures. These are located on the left column of the page. Choose the best picture that will attract viewers and represents your business. Next, you need to write the information about this page on the Info page. This is where you can be more descriptive about your business. Avoid language that sounds too promotional or formal.

To make your page more interesting, add relevant photos to your Photo section. This is a great way to showcase your products or portfolio. You may tag yourself in the pictures so you will get notification if someone leaves comments on the pictures.

You can gain your first fans from your personal Facebook friends. Go the Suggest to Friends link under the profile picture. Choose to suggest this page to all of your friends. Attach a short message asking them to support your page by becoming a fan and also share this page to their friends.

You need to update your page regularly to keep people interested. Updates can be news about your business or products, photos, events, or special offer. Aside from updating the page, you also need to interact with your fans. Always answer their questions and respond to their comments.

Special incentive for fans is a great way to attract more fans. Special fan discount or giveaways are interesting offers for fans. You might also want to consider setting up Facebook ads. Following these steps will help you get more Facebook fans and keep them around.

Recently Children’s Healthcare of Atlanta initiated a new ad campaign that may have some cause for online reputation management on their part. The ad campaign known as “Strong4Life” based on a tough, no-nonsense approach at attacking childhood obesity. There are many people that feel this approach may be too harsh, while there are some who think it is just what these children and their parents need. There are lots of opinions about these ads, while several of them seem to be on the negative side.

Children’s Healthcare might have to do some serious PR work in the area of reputation management both on and off the internet, but most of their negative feedback seems to be coming from the “Strong4Life” Facebook and Twitter pages. While they do have positive feedback on their pages, the focus seems to be on the feedback of the individuals claiming that the ads are severely negative.

Some of the detractors claim the ads do not allow for the other causes of obesity. They claim that it is “too hurtful” to the people that the ads are aimed at. Some also feel it is the wrong way of approaching the problem of childhood obesity. Some individuals view the ads as attacks at the children and parents.

While some of these ads may be seen as, and may in fact be, too harsh, sometimes tough, straight talking is needed in order for things to be accomplished. Some of the advocates of the ads claim that we need to stop hiding behind political correctness in this country in order to get things accomplished.

Sometimes a softer attitude is more appropriate, in which you get the target to ask questions of themselves and realize the change that is needed on their own. Instead of telling them what to do and being too candid, which may leave them to just focus on the severity of the words and not the underlying message, a softer approach could work better. It seems to be a delicate balance of what some deem political correctness and others deem correctness. To save their online reputation “Strong4Life” could need to find this middle ground with their ads.

Finding a way to have ads that are both harsh and soft could help. They could also create ads that let viewers see that they do understand there are other factors to obesity, but that does not mean it should all just be excused away. To help their online reputation, Children’s Healthcare could make posts on their Facebook Fan Page letting the people know they are not necessarily attacking the children, but addressing the problem at large. Writing articles and press releases for distribution on the internet could help them combat the negative feedback, while also attacking the problem of childhood obesity as well.